Dear Mr. Fringey,
I'm trying to put together a promotions package to send to the Minneapolis Fringe. Don't know what they might expect to see.
When you send out a promotions package, do you do it electronically? Or do you refer a producer to your website?
I think Fringe Festivals are a lot like Facebook. Facebook is kind of a closed entity. The Google search engine spiders aren't allowed into Facebook and what's said on Facebook (compared to the rest of the web world) stays within Facebook.
With that said, there isn't a lot of communication from Fringe Festival Office to Fringe Festival Office and Fringe Festival Office and the rest of the performing world. What this means is that if you send a crappy press kit out to one fringe the rumor kind of lives and dies within that office.
With that said, unless you are applying to a fringe which is juried, this is definitely an area where you can cut some costs. This doesn't mean you can cut costs to the degree that you just send a link to your on-line press kit. That's too much work to expect a mostly volunteer staff to find the time to follow your link. However, it does mean that you don't have to send your high dollar flashy kit.
When I'm applying to a unjuried fringe, I simply make some very clean B&W copies of 4 pages and include it in with my application: 1)My Bio 2) The history of my show and/or performances 3)Testimonials 4) 1 article from a news source.
You don't get any extra points for flashy presentation here or for sending a demo. It's a lottery, period and for most fringes this is perfect. Fringe administrators mostly just want to feel confident that they are choosing someone who is going to show up.
For those fringe administrators that care to speak on the subject I'd love to hear if I'm correct in this. Please leave a comment with your own experience.