Friday, March 27, 2009
The reality is that breaking into the college market is a b^&ch and it takes some tried and true strength to do it. The learning curve is huge to say the least.
If you want more info on taking on the college market check out these great links:
1) My blog article on NACA - http://fringeordie.blogspot.com/2007_09_01_archive.html
2) This is the best blog article I've read on booking the college circuit. It's very truthful: http://www.concertsinyourhome.com/articles/college_tour4.html
3) My friends article on NACA (Her name is Jeri Goldstein, she wrote the book "How to be Your Own Booking Agent. I interviewed her for my book and we plan to do some cross promotional stuff once my own book comes out) - http://www.discmakers.com/community/resources/ffwd/2008/CollegeMarket.asp.
4) Derek Silver's (the owner of CDbaby.com) article on the college market was awesome, especially his article on how to create a flyer and postcard for that market - (it's a very different beast). I used all the advice he gave in this article and it was very helpful: http://www.cdbaby.net/college2.